Skip to main content

An era of sustainability

It was not long back when the conservative lot, mostly comprising of huge producers, firms and individuals in India embraced westernization with open hands. In fact, they were very happy to let go of the Indian concept ‘reuse anything till it expires’ and adapted to the ‘use and throw’ culture.

A decade back, whenever I visited any temple, I used to get back home with a small cup made of a huge dried leaf most popularly called ‘donnai’ in tamil filled with delicious offerings to the deity.  Whenever I accompanied my grand dad for a weekly shopping, he would carry a yellow cloth bag to deposit the groceries inside and if a mineral water bottle was purchased outside, the empty bottle will be carefully brought home for further usage.

Presently, this traditional method of reuse has started to deteriorate and westernization is taking place at a larger pace than expected. The ‘donnai’ in temples have been replaced by plastic cups, shopping bags have become strictly  plastic bags which make annoying crunching noises and degrade the planet to a further extent.

The examples that I listed were very small when compared to the most shocking discoveries in the past 5 years, endangerment of sea habitat due to oil leakages from ships, deforestation of the Amazon forests to manufacture packing material for Barbie dolls and chocolates by a giant brand, the use of hazardous chemicals in the manufacturing process of a famous fashion wear brand in Beijing and rain-forest destruction adopted by the world’s largest fast food company, etc.

As these issues turned up one by one in the newspapers, I started worrying. I found it irresponsible and impossible from my side to let this happen and just watch over things. But currently, I feel the world has finally started to observe and to be remorseful. The Indian govt. has taken environmental degradation a serious issue. They had brought out a law that it is necessary for every vehicle be checked by the pollution control board, they had resorted to afforestation in some states of India and have even considered shutting down coal-mining plants in order to take measures against environmental destruction.

The environmental awareness factor has penetrated deep into the shopper’s community. The plastic bags that were given away for free are now being charged thereby making the buyers consider using alternative bags for shopping. There are several non-governmental and non-profit organizations which operate throughout the world for environmental protection who force the govt. and the corporate firms to detoxify their manufacturing process or amend laws to protect the place around us.

The social media has also become a huge contributing factor among the individuals for issues on environmental pollution.  People and organizations create their own pages on social media making it visible to the larger public. They hold polls, questionnaires and online workshops on such issues. They also attract the common public through breath-taking videos on the destruction of nature and about various other issues.

With the advent of social media and the NGOs, I feel that we are heading towards a better world than the one in which we are now. If we had continued on the darker side of neglecting the environment, we must have ended up in a nasty corner. But now, we have very little chances of falling back as we had been quick to realize the downfall and resort to drastic measures of environmental protection. 


Popular posts from this blog


Image courtesy: world wide web

The stars that connect the sky,  the tides that weave the sea, the pebbles that merge the shore, the trees that mesh the forest, the branches that link the trees,  the leaves that entwine the branches, the sun that lights the horizon, the sky that paints the water, the waters that survives the fish, the fish that eats the seaweeds, the seaweeds that carpets the rocks, the rocks that protects the soil, the soil that strengthens the roots, the roots that keeps alive the trees,  the trees that mesh the forest, the forest that survives the big bears, leopards, and birds, the birds that live on the worms, the worms that protect the soil, the soil that gives birth to crops, the crops that survive the we, the we that eat everything in this big, wild world, the world in us is the world outside, the outside that reflects the inside, the inside that is abstract, the abstract is opaque, yet translucent, the translucence of the sun rays in a muddled dew drop at daw…

To write is to dwell

FEBRUARY 15th, 2012

What writing means to me...

As lonely as a cloud, as boring as boredom itself, I was. I grew up as a typical child at school but a very hefty one, I am still the same. I managed to cheer people with my innocence but did not manage to make happy friends to last a lifetime because of my gross physique. I couldn't play as I had no playmates at home and my only hobby was to sit and watch tv.

When I was studying in kindergarten, I used to visit a nearby shop with my dad. My dad was busy shopping for groceries and I engaged myself in observing things around me. The people who had mixed emotions that outshone on their faces, an old man cycling with a lot of strain, probably getting back home, the lady vendor with her dirty saree pinned up to her waist and squatting on the floor, selling vegetables, the autowala bargaining with his potential customer, the green trees which arched high with its countless leaves, the flowers that smile at me on the road side, happy child…

I'm too shallow to write a verse

I'm too shallow to write a verse To wrap around the twists and turns To dwell unto my own, I do Living somebody else's life or my own? Shrouded under piles of thought, I scribble, thinking only of the applause.
I'm too shallow to write a verse or two To make ends meet, I'm too cuckoo. I'm not the classic, scratching blue wooing 'em, tearing 'em apart  with every word.
I'm not the one who rhymes nor the one with notes for those lyrics. I'm the one who scribbles blotching blue on all my troubles, roiling over moments back and forth, trying to string those stray words, into at least a doggerel. See, I don't make sense.  I told you, I'm too shallow to pen that sonnet, that ballad, that haiku, that refrain, that ode.
I'm forcing it out all that gibberish snowballed  unto mine, to chime and rhyme  but nevertheless I realise in time, I'm to shallow to be read over cheese and wine.